In celebration of the release of Disney’s The Lion King, the upcoming groundbreaking feature film helmed by Jon Favreau in theaters July 19th, The Walt Disney Company is proud to announce a global conservation campaign to raise awareness and support the dwindling lion population across Africa.
Since Disney’s The Lion King was first released in theaters 25 years ago, half of Africa’s lions have disappeared. Lions face rising threats, such as poaching, loss of prey and destruction of habitats. However, research shows the lion population can recover.
Disney has already donated more than $2 million to the Wildlife Conservation Network’s (WCN) Lion Recovery Fund (LRF) and its partners, and will make additional grants as well as invite fans to participate and help increase the donation—for a total contribution of up to $3 million. Fans may participate by taking part in celebratory experiences and purchasing special edition products, as part of The Lion King Protect the Pride campaign.